The Rhetoric of Fan Studies: PCA/ACA 2009, Draft 1
The Popular and the Permanent: The Rhetoric of Fan studies (v2.2) Comments welcome!
Popular and Permanent: The Rhetoric of Fan Studies
Presented at PCA/ACA National Conference 2009
April 9, 2009
New Orleans, LA
Fandom is nothing new--and I'm even talking pre-Trek here, long before a person like Comic Book Guy could even exist and subsist within a society. Fiction in confluence with a middle class and industrial-print culture seems to create fandom as it grows, with the Pamela fandom of the 1740s as our earliest archived example. I’ll talk about the importance of archiving as legitimation later, but for now let us just say that fan studies might be said to be as old as the first critics of The Novel in general, those who spoke of silly little girls too busy reading to do their proper (house)work. In her book Consuming Pleasures Jennifer Pool Hayward examines fandom through the lens of serial production--and we might say that fandom is necessarily drawn to serial texts, if we were to make such broad generalizations. In tracing Dickens fandom, Hayward examines the pleasures of consuming a serial text, giving value to such a study by invoking a Marxist critique: Fandom in the past is important because it can show us cultural modes of production, movements of ideologies, and creation and maintenance of hegemony, particularly of the gendered sort.
My concern today is not with the studies of fans in the past, for many of these give value to the fandom by pointing to, not surprisingly, the permanence, artistry, and worthiness of the original text. Popularity and “mass“ audiences often characterize these fan works, which are not noted for their own intrinsic value as fan texts, but for what they can show us about the spirit of the age in which they were created. Aside, perhaps, from Joseph Andrews and his parody Shamela, no one I've met or read in "early" fan studies refers to a fan-writer by name or an exemplary fan-work by its title. By merging “popular” with “fanaticism,” we can study fandom as an interesting, but temporary phenomenon that emerges from the texts they reference. I wish to suggest that, at least in the digital era, fandom is not as dependent on the text it adores, but has created itself to be a nearly independent system of knowledge creating and knowledge sharing that can sustain itself across multiple, transient media events.
I am limiting my discussion to the fandom of the late 1990s through today because, true to our assumptions about the fickle nature of popularity, earlier fan works have been lost to us. The transience of fan works and fandom in general is part of what makes it a difficult object to study. The lack of an archive or a canon that can serve as what Latour and Woolgar call “immutable mobiles,“ those documents that serve as a foundation of knowledge for a community and serve as constitutional documents that create the community from nothingness gives us no common base from which to speak, doubtlessly causes some of the disjuncture we feel in fan studies. Further, when popular culture became an object of study, it became so within a Marxist-Foucauldian framework of ideological control. In this case, what is popular is what is hegemonic, and what is hegemonic tends to be without value in academia, unless it is to analyze the ways in which a text is hegemonic (and therefore uncritical, manipulative, and bad). Horkheimer and Adorno (as well as countless pop psychologists and after school specials) tell us that popular media are dumbing us down, working to institutionalize us by entertainment, and, in general, is for uneducated fools whose attention flits to whatever shiny object the producers flash at us. While we here at the PCA attempt to argue against that, some of that language and its values tend to seep into our language anyway, and we begin to assume that fandom is synonymous with consumption and all that is new.
This language appears, however rationalized, in many fandom studies. Cornel Sandvoss provides the most complete critique of such language in his introduction to Fans: The Mirror of Consumption: “The Balance between structure and agency is…crucial to the academic analysis of fandom….In [many] approaches fandom is interpreted as a consequence of mass culture needing to compensate for a lack of intimacy, community and identity” (2). Further, Sandvoss questions the definition of fandom as identity formation, and instead provides his own, which I borrow, for the most part, here: “I define fandom as the regular, emotionally involved consumption of a given popular narrative or text” (8). As his examples, Sandvoss points to Joli Jenson for her examination of the language used in common parlance and in some academic writings. In “Fandom as Pathology: The Consequences of Characterization” Jenson reminds us of the psychological and medical explanations of fan-ish behavior--a pathology, an unfulfilled relationship, a Freudian error in the fan‘s upbringing (9). The scholarly accounts, however were few and far between when Jenson wrote in 1992, and the criticisms tend not to be from media scholars. Still, the language of pathology or deviance that Jenson cleverly pulls from multiple sources has remained in our language, even as fans came to describe themselves in the summer of 2007 as pirates (see post 4/15/08: The Symbolic and the Virtual Event, to be presented at NCA 2009).
Of course, Henry Jenkins remains our key scholar in fandom. In Textual Poachers and later in Convergence Culture, Jenkins emphasizes the unique aspect of certain fandoms, what Sandvoss calls an “assumed uniqueness” that characterizes most fan studies. Jenkins might be the first to treat online fan works as legitimate objects of study; he cites the URLs of specific works and larger communities with the same academic rigor that the rest of us give to Dickens and Shakespeare. Like many fan scholars, Jenkins emphasizes the subversivness of fandom without acknowledging the tension between fanaticism and subversion, between “mass” media and counter-culture.
Several volumes of fan studies have emerged in recent years, and like Jenkins, they remain enthusiastic about the potential scholarly work available to fandom scholars, but continue to use language that celebrates the ex-centricity of fandom, emphasizes the subversiveness of fan works, and mark fandom as Other. The introduction to Rhiannon Bury’s Cyberspaces of Their Own notes the connection of fandom to oral culture and domestic storytelling that skews fandom demographics toward the female gender. The book surveys and analyzes certain communities that the author notes are dominated by women and tries to explain the need for and the pleasure in such activities. In Fandom: Identities and Communities in a Mediated World, the editors (including Sandvoss), dedicate the introductory chapter to “Why Study Fans?“ The editors try to summarize “three generations of fan scholarship over the past two decades” to come up with their answers, which include the subversive nature of fandom, the economic power of fandom that has television producers salivating for our attention, fandom as a mirror for what Bourdieu calls “habitus,“ and, more currently, fandom as “a cultural practice tied to specific forms of social and economic organization” (8-9). Neither Bury nor the authors of Fandom are too concerned with the connection of fandom to “popularity;” instead, these studies mark fans as an object (and as such, necessarily Others the fans) to be studied for what we can learn about larger cultural movements or human nature in general.
There is, of course, nothing wrong with Othering fans this way; fans themselves embrace this designation in their t-shirts, in their icons, in their posts that include some kind of self-disclosure. Whether we Other fans as subversive agents against mass culture or dismiss them as blind, adoring audiences, fans and fandom will and have survived in one form or another. In fact, “survival” of fandom may be one way we can begin to think of fan works as more than temporary manifestations of a fad. The connection of fandom to “popular” culture hinders us here--how can something be both popular and permanent?
The unstated criticism is that fan works, as non-legitimated narratives, exist only within a localized community and then only briefly. In the days of zines and snail mail fic and vid exchanges, few copies were made, and even fewer were available to outside readers. Without the backing of a publisher or producer, fan works tend to first shine brightly then fade from our consciousness. Without an (published) anthology to catalogue them, fanworks do not have a canon for academic study. Imagine trying to teach a class on fandom that focuses on the fan-produced texts themselves--what to include? The "textbook" as Bernadette Longo reminds us in Spurious Coin, is a legitimating tool in academia--a guide for what to teach, why to teach it, and what is teachable. Likewise, anthologies symbolically inscribe a field and guide scholars towards what is acceptable, even good, text. Despite the growing number of fan-scholars, scholar-fans, and scholars of fandom, we have no central, legitimated field. So where might we look, if we were to teach such a class or (God forbid?) create such a field?
First, we would probably find key authors in fandom--most likely those that write across many fandoms or those who are the most read. Perhaps the most celebrated fic (and some would argue, fic writer) in slash fandom comes from Speranza. “Written by the Victors” is, as one fan put it “what fanfic should be.” The 330K file is a long fic, coming in at several thousand words. More importantly, Speranza gives us a new genre that represents the core desires of fandom: to make the fandom world more present, more real, more encompassing, and to change that world as we see fit. “Victors” or the “VictorsVerse” tells a fairly standard Stargate: Atlantis story, an imagined universe where the crew on Atlantis officially split from Earth and form their own culture--a culture that allows for explorations into otherwise improbable romantic plots that facilitate slash relationships. In Victors, however, Speranza does not provide the standard narrative, but tells the story through quotes from books on the history of the Atlantis expedition. Of course, these books are not any more real than Atlantis itself, but Speranza’s authoritative academic voice makes these excerpts believable. An incident that would have perhaps been a chapter of a long fanfic is thus described through a quote from “Tina Eber,” author of the book The Atlantis Chronicles, Volume 2, page 37:
While we will never know for sure what happened on the evening of 17 January 5 A.T, we can make several educated guesses. It is probable, despite William Summerville's analysis in "The SGC's Real Target?" (Journal Of Political Diplomacy, OUP: 2010), that John Sheppard was the object of the attack. It is likely that Armitage planned to ambush or otherwise surprise Sheppard; Armitage's military record, as well as her preference for knives, shows a distinct predilection for stealth. It is also likely that McKay stumbled upon or otherwise interrupted her approach; it is unlikely that he would have sustained the degree of injury Royce witnessed if Sheppard had been in the fight. Royce's description accords with McKay having made a brave, if clumsy, grab for the knife while Sheppard's back was literally or metaphorically turned; it is not unreasonable to speculate that his injuries were sustained almost immediately as Armitage tried to ward him off. (“Victors” Book 3).
“Victors” has spawned a “VictorsVerse” that features both standard fan works and styles similar to what Speranza has done. What is important about this particular fic is the response it has elicited from the community: it has been bookmarked on Delicious by a thousand people, recommended in multiple fandoms, and, in general, recognized as one of the best scifi fics ever.
The fact that so many fans recognize Speranza (by her several online nicknames) as a key writer for the community is another way, I think, fandom can be seen as more permanent than other aspects of popular culture. Victors has captured the attention of the fan community as a whole--not just SGA fans. And any fan entering the SGA fandom will be recommended (recc’d) this story. "Victors," and other similar iconic fics, show the start of a canon for Stargate fandom and fandom as a whole.
Of course, the problem with fandom, even one as wide as the Stargate fandoms, is that it is tied to an original text, and once that original text disappears from the public eye, we would expect--assuming a close tie between the popular and the fanatic--the fandom to die as well. And in some ways this is true; enthusiasm for a given text dials down as new texts enter the media stream and our consumer consciousnesses.
Sandvoss’s definition of “sustained interaction” with a text only applies while the fandom is in vogue. In his definition both in the introduction and later in his book, fandom is still highly transient; it is the fan that remains the same. When interest dies, the fandom dies. But in many cases, most notably, the Buffyverse, Due South, and Star Trek, the original text is several years (if not decades) dead, while the fandom surges on. The ease of file bootlegging and DVD boxed sets allows for new fans to join, and many fans follow each other from one fandom to the next, creating relationships that extend beyond a single fandom. And jumping into an older fandom is easy, as I found out last summer when I consumed the whole of Due South in about a week. For example, using recommendation lists, newcomers can easily locate the most proliferous members and the most celebrated fan texts of that fandom. Major authors begin to emerge after a few minutes of research: Cassandra Clare, SuEric, Speranza, and Aristide, top may lists if quality writers
And most of their works in fact can be found with relative ease, thanks to an almost fevered effort to catalogue, categorize, and archive the fics of a fandom. Websites like the LiveJournal-hosted “dsficfinders” allows users to request help finding such works--all an inquiring fan has to do is describe what they remember about a favorite fic, and the community responds with suggestions within 24 hours--usually within an hour or two. Fans can even describe elements they want to read in a story, and the community will recommend the best version they know.
In Harry Potter fandom, Fictionalley features an overwhelming archive of fan works. Larger, multiple fandom sites such as fan fiction.net and mediaminer.org host thousands upon thousands of fic and art and poetry and snippets of conversation that would have, in the days of mimeographs and mailing lists, long been rotting in a landfill.
When LiveJournal purged several dozen communities in the summer of 2007, fans were outraged for the loss of years of conversations, “inscribed” proof of their lives and communities. The fics could be replaced (and they were, since many fans stored their favorites on separate thumb drives or email accounts), but the textual evidence, the immutable mobiles that made the fandom more than just a momentary enthusiasm, was gone. Using archives (and now, carefully backed-up archives) allows a fandom to subsist long after the object of its attention has faded from the public eye.
The inscription of fandom into texts and archives suggests that associating fan studies with popular culture may be, for now, a mistake. As “pop culture studies” grows, it will, probably, throw off some of the assumptions of transience and frivolity, and maybe even “mass.” Fandom is not, and cannot be both a part of mass media--that is, a part of the “mainstream” and part of the ex-centric, and it is time we stop looking at fandom as such. I’ve only begun to list here some of the processes that are now helping fandom become more permanent, more legitimate, and hopefully others can add those I am not aware of. Comments, like in fandom, are always welcome.
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Bury, Rhiannon. Cyberspaces of Their Own. New York: Peter Lang Publishing, 2005.
Hayward, Jennifer Poole. Consuming Pleasures. Lexington, Ky: University Press of Kentucky, 1997.
“Introduction: Why Study Fans?” in Fandom: Identities and Communities in a Mediated World. Eds Jonathan Gray, Cornel Sandvoss, and C. Lee Harrington. New York: New York University Press, 2007.
Joli, Jensen. “Fandom as Pathology: The Consequences of Characterization.” In The Adoring Audience: Fan Culture and Popular Media. London: Routledge, 1992.
Latour, Bruno. “Drawing Things Together.” Representation in Scientific Practice. Eds Michael Lynch and Steve Woolgar. Cambridge, MA: MIT Press, 1990. 19-68. Reprinted at www.bruno-latour.fr. 9 April 2009.
Sandvoss, Cornel. Fans: The Mirror of Consumption. Cambridge: Polity Press, 2005.
Speranza. “Written By The Victors.” 2007. Accessed 9 April 2009.
